Black Friday is rapidly approaching and there are plenty of deals already emerging for you to take advantage of. However, with seemingly every retailer these days jumping on the bandwagon, it’s often difficult to decipher which offers are actually worth taking up, so we’ve collated the best available from trusted, Ape-approved brands.
We’ll continue to add to this page in real time as more of our favourites release their discounts, so check back often if you want to refresh your wardrobe and grooming cabinet for less.
Meridian – Grooming Below The Waist
Too often, men neglect basic “down there” hygiene due to lack of information and the taboo around manscaping. Well, no longer – Meridian are here to help you fight the stigma and provide the solution with precision-grade products for your most prized possessions.
And best of all, there is 30% off all bundles at Meridian Grooming with promo code “CYBER2020“. Valid 23/11 – 30/11.
Shop now at MeridianGrooming.com
Lumin – Skin Management For Men
There’s a plethora of new and exciting male grooming brands out there today, but Lumin has risen above the pack and looks set to cement its place in the industry long term. Using only the highest quality, most effective ingredients from across the globe, the founders traveled countless miles to consult skincare experts in Japan and Seoul in order to deliver a first-class range of skincare products designed specifically for men. Now is the perfect time to try the range.
Get 35% off everything at Lumin Skincare with code “CYBERWK2020“. Valid 23/11 – 30/11.
Shop now at LuminSkin.com
JAXXON – Men’s Jewellery
You may not be familiar with this new men’s jewellery brand, but you soon will. Founded in 2017, LA-based JAXXON has been committed to bringing its customers Italian luxury jewellery at an affordable price point. They only work with the most enduring and premium quality materials sourced straight from Italy, from solid 14k gold to 925 sterling silver.
A standout piece is their Gold Cuban Link Chain. Crafted with diamond-cut links, head-turning shine and superior durability, it’s the perfect piece to help elevate your everyday looks. Those who want to layer or switch up their necklace on a daily basis could also consider the Cross and Cuban Gift Set, which adds a cross pendant style to the aforementioned Gold Cuban Link Chain, giving you even more versatility.
Looking for something a little more subtle? Check out the brand’s new, limited-edition Blackout Gift Set, which features a black link chain, beaded bracelet and metal cuff. Ideal for monochrome dressers.
JAXXON are offering 20% off everything site wide from today.
Shop now at Jaxxon.com
Serran – British Outerwear
Serran is a British outerwear company based in London and manufacturing in London, specialising in coat making, knitwear, leather accessories, all with bespoke options. Their main focus is targeting those that commute in and out of the city – covering off style, practicality and comfort. With every single item designed and produced in their own workshops, this is ethical, British craftsmanship at it’s finest.
The above featured Serran items (and many more) in the Black Friday list will have between 20% – 50% off once you add to basket.
Shop now at Serran.com
Sunspel – Premium Essentials
Sunspel has been handcrafting garments in the UK for over 160 years. With a strong sense of tradition, history and craft, but with one eye on the future, this British heritage brand specialises premium-quality basics that are built to last, using natural, organic and recyclable materials whenever they can.
If you’re looking to build a stylish, minimal capsule wardrobe from the ground up, we can’t think of anyone better equipped to provide a solid foundation for your sartorial arsenal.
There is 30% off over 450 items in the Sunspel Black Friday sale.
Shop now at Sunspel.com
Filson – Quality American Heritage Outerwear
Established in 1897, Filson has become a leading outfitter and manufacturer of built to last outerwear for outdoor enthusiasts. It has earned a reputation for reliability amongst anglers and hunters, engineers and explorers, mariners and miners, and anyone with a fondness for the great outdoors.
Spend £500 and receive a £150 voucher towards your next purchase. Or spend £250 and receive a £50 voucher towards your next purchase. Gift voucher codes will be email to be spent online between December 3, 2020 to December 22, 2020. To qualify, spend at least £250 from Thursday, November 19, 2020 through Monday, November 30, 2020 on a single order at Filson.
Shop now at Filson.com/uk
Reiss – Menswear
Since its formation by David Reiss in 1971, Reiss has delivered a design philosophy focused on creating design-led menswear with a relentless commitment to innovative and original products it expertly merges design, quality and value.
Throughout the Black Friday period Reiss is offering 20% off many of its items. The discount is automatically added at checkout.
Shop now at Reiss.com
Todd Snyder – Menswear For The Modern Gentleman
Since launching his eponymous label in 2011, Toddy Snyder has merged New York City into the DNA of the Todd Snyder brand – from bespoke tailoring to innovative capsule collections. Style with a playful edge. His design ethos resides on the cutting edge of style, always looking for creative ways to push creative boundaries.
Use code ‘BLACKFRIDAYSALE‘ for 30% off a $500 spend, or 25% off a $300 spend, or 20% off a $200 spend.
Shop now at toddsnyder.com
Club Monaco – Comfort and Style
Club Monaco was founded in 1985 around the idea of creating better basics. Classic and effortless pieces that contribute to a comfortable, stylish life.
For Black Friday the brand is offering 30% off everything, enter HOLIDAY30 at checkout.
Show now at clubmonaco.com